growth

20 ETH. In 4 hours. 

How did $PILL complete its first mint on Farcaster?

This is a breakdown of the growth tactics they employed 👇

#1 - Radical simplicity 

Instead of launching multiple products or frames simultaneously, they began with a straightforward NFT collection. The concept behind 'The Pill' is easy to understand and interact with upon first encounter.

Writer & Director /degenstheseries  - Co-founder @safary

#2 - Clear network affiliation 

Pill's primary go-to-market strategy is to leverage the Base ecosystem. This approach ensures distribution, as key opinion leaders (KOLs) and significant accounts on Base are likely to share or recast.

#3 - Subsidized Distribution

Their primary growth strategy is to distribute $DEGEN tokens in exchange for engagement (posts, replies, likes, etc.). This approach has been successful so far, but they may need to explore other growth levers soon to ensure sustainable growth.

#4 - Indirect distribution with Farcaster native products 

I believe we'll witness such indirect growth tactics. Certain frames or products can be utilized to enhance the visibility of projects in Farcaster, such as @swaye or swapbot.

#Conclusion :

$PILL achieved success in Farcaster by combining brand positioning, native Farcaster distribution, and short-term token giveaways. It will be interesting to see if  they can continue to innovate and sustain growth in the long run.