Does the activity level of the NFT market influence its future airdrop policies? The answer lies in market dynamics. High activity—measured by trading volume, user engagement, and demand—often signals a thriving ecosystem, encouraging projects to distribute airdrops to retain users and attract new ones. Active markets suggest greater liquidity and interest, prompting NFT platforms to reward participants as a growth strategy. Conversely, low activity may lead to conservative airdrop policies, as projects might prioritize cost-cutting or redirect resources to boost engagement first. Data from X posts and web trends shows that during NFT booms, airdrop announcements spike, while downturns see fewer giveaways. Ultimately, market activity acts as a barometer for airdrop decisions, balancing user incentives with sustainability. Projects adapt policies based on real-time participation, making activity a key driver of future airdrop strategies.