Launch day!!!

Super excited to *officially* introduce y’all to what might just be the kookiest brand on the internet Off-Menu. 

https://www.off-menu.com/

Here’s an inside look into how we built the brand…

Founder Off-Menu • Storytelling & design for the new internet • off-menu.com

Off-Menu is a brand studio. 

We want to be known for building unique & differentiated brands; the kind that give people meaning, resonate in culture, & stand the test of time.

Our approach to strategy & storytelling is what sets us apart. 

What we call narrative-driven design.

All powered by our discovery process that pulls inspiration from unexpected places to help our clients see the opportunity from new angles.

We landed on an interpretation of hospitality that was closer to your favorite diner or deli than a 5-star hotel. 

A brand filled with the craft & character rarely seen in today’s modern world.

Throughout our brand you’ll see subtle references to this idea that hopefully don’t  feel *too* on the nose. 

Everything from our client list displayed as a wall of fame to our hand-written reviews on deli receipts.

Okay, here’s where things get fun…

If you’ve ever worked with me before, you know conversational headlines & gifs are my love language. 

It’s how I break down complicated topics and give presentations that are actually entertaining to sit through.

We leveraged that insight to create a library of brand collages that lean into unexpected combinations.

Cauliflower + sheep
Onion + earth
Hot air balloons + watermelons

The kinds of things you remember because they instantly grab your attention while still feeling true.

We paired these unexpected combinations with big, bold headlines to explain what we do in a uniquely memorable way. 

(Which is especially helpful when trying to explain the value of something vague and convoluted like strategy.)

Now that the brand is live, the real work begins—trying to make every touchpoint of the brand a memorable experience. 

It’s why we invested so heavily in merch. 

A welcome package designed to make clients feel extra special. 

And soon to be released content that speaks to our POV.

Off-Menu is officially open for business. We work with some of the most interesting crypto products & protocols reimagining the internet. Let’s go!

When we first got started building Off-Menu’s brand, the brief was simple—how do we “walk the walk” with a brand that feels uniquely memorable?