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Title: The Revenue Models Driving Telegram Mini-Apps on TON

Telegram mini-apps, powered by the TON blockchain, are rapidly emerging as a significant player in the digital landscape, akin to WeChat mini-programs. These lightweight applications allow users to engage with various services directly within the Telegram platform, offering developers new avenues for monetization. This article explores four primary profit models for Telegram mini-apps: token issuance, in-app purchases, advertising revenue, and brand partnerships.

3. Advertising Revenue

Advertising revenue is another lucrative model for monetizing Telegram mini-apps. Just as WeChat offers various ad formats—such as rewarded video ads and banner ads—Telegram allows developers to incorporate similar strategies into their mini-apps.

For instance, games like Hamster Kombat utilize an advertising model where players can earn rewards by watching ads, thereby enhancing user engagement while generating income for developers. In contrast to pay-to-win models like Catizen’s, Hamster Kombat encourages users to interact with advertisements without requiring direct payments. This approach broadens the potential audience and increases overall engagement within the app.