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Title: The Revenue Models Driving Telegram Mini-Apps on TON

Telegram mini-apps, powered by the TON blockchain, are rapidly emerging as a significant player in the digital landscape, akin to WeChat mini-programs. These lightweight applications allow users to engage with various services directly within the Telegram platform, offering developers new avenues for monetization. This article explores four primary profit models for Telegram mini-apps: token issuance, in-app purchases, advertising revenue, and brand partnerships.

2. In-app Purchases

Another significant revenue stream for Telegram mini-apps is in-app purchases. Similar to gaming platforms like WeChat, this model allows users to buy virtual items, character skins, or in-game currency to enhance their experience.

A notable example is the TON mini-game Catizen, which has attracted over 34 million users within six months of its launch. With more than 800,000 paying users and an average revenue per paying user (ARPPU) of $33, Catizen generated approximately $26.4 million in in-app purchases.

The game incentivizes spending by rewarding users who make purchases with additional benefits such as airdrops of its native token. This strategy not only boosts immediate revenue but also fosters user loyalty and engagement.