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Title: The Revenue Models Driving Telegram Mini-Apps on TON

Telegram mini-apps, powered by the TON blockchain, are rapidly emerging as a significant player in the digital landscape, akin to WeChat mini-programs. These lightweight applications allow users to engage with various services directly within the Telegram platform, offering developers new avenues for monetization. This article explores four primary profit models for Telegram mini-apps: token issuance, in-app purchases, advertising revenue, and brand partnerships.

1. Token Issuance

One of the most straightforward and impactful profit models for Telegram mini-apps is token issuance. This involves creating a unique token that can be utilized within the app’s ecosystem. The success of this model largely depends on attracting a substantial user base.

For instance, some mini-app tokens have reached millions of blockchain addresses; DOGS has surpassed 5 million, while Ethereum’s popular PEPE token has fewer than 300,000 addresses. The conversion of these users into verified KYC users on centralized exchanges introduces a pre-deposit model, linking each Telegram user to a CEX account.

This strategy not only facilitates user acquisition for exchanges but also enhances the overall value of the token by ensuring a robust trading environment.