"oh nobody really cares about what companies do with their data"

this is categorically false.

more and more people are a) learning how companies have been collecting their data and b) what they've been doing with it.

they're rightfully angry.

and the backlash is only just starting. 

the time to bring the popcorn out is when this awareness breaks into the mainstream public consciousness.

bet on technology that is focused on empowering the individual, not technology that is focused on extracting.

Absolutely, data privacy is becoming a major concern. Companies must prioritize transparency and user empowerment to build trust and stay ahead in this evolving landscape.