With urls.art, there's a source truth (the url) for each coin 

For instance, the original chillguy meme was first published with this ig post in October 2023 by IG user @philbbankss:
https://www.instagram.com/reel/Cx-6KiuLaCh/

Almost a year before any chillguy tokens were created. I'd bet that less than 0.001% of holders of $chillguy, or any chillguy derivative tokens know about the origin of the meme. How could they?

The creator of the meme isn't attributed In any of the tokens, and reaps no reward or credit onchain for inventing the chillguy meme which has ultimately captured the attention of many + millions in value 

Tokens on urls.art attribute rewards for the curator and the source creator of the media underlying each url token 

🪩 urls.art (day 1)