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Dan Romero
@dwr.eth
Meta's quarterly average revenue per user (ARPU) US users are are 3-12x more revenue generating than everywhere else.
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Cameron Armstrong
@cameron
Do you think Americans are actually worth that much ad spend/user or do marketers just not really understand how to effectively price their target demographics?
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Dan Romero
@dwr.eth
Seems like a huge arb if not :)
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Cameron Armstrong
@cameron
true but we all know that every F1000 CMO is at this very moment running an initiative to either outsource marketing spend to agencies or migrate it back internally away from agencies definitely some misplaced bps along the way 🫡
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