Asking Farcaster. How do you gather information and context about a new trending smart contract?

Building Base Station (basestation.xyz). 
@b3nhuang on twitter

Would love to see a feed of newly deployed contracts (last 30 days) that have a large number of unique addresses interacting with them.

Does off-chain context matter to you? How do you go about finding out who created this contract, why they created it, and why people are ignoring high gas price to interact with it?

BAYC ERC721 was a pretty generic NFT contract if you didn't know about the social hype surrounding it.