Consumer

Friends With Benefits

Emerging tech founders are in search of the elusive, alchemical reaction of product-market-fit. But the industry lacks the spark to transform technical functionality into meaningful consumer experiences. The missing spark is what we call "Designing For Desire."

Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—it demands a deep dive into our being, our ontology. What does this look like in practice? We’ve assembled 10 rules for web3 builders to bring this into sharp relief. 

Our first 5:

1. Evolve relentlessly with user feedback, refining web3 tools for dynamic growth & relevance.

2. Anchor every design decision in user needs to magnify experiences & interactions.

3. Harness the power of diverse disciplines to catalyze innovation within projects.

4. Champion ethical integrity by embedding social responsibility deeply within every facet of development.

5. Cultivate a culture of creativity & risk to unlock groundbreaking solutions & propel innovation.