Dro
@drocrypto
For decades Europeans were against installing air conditioning (AC) and didn't want to them due to environmental concerns AC manufacturers were wrestling with this for ages: a massive untapped market of 750 million people who were all against AC That's why you'd see ACs everywhere but Europe A few years ago they struck marketing genius: What if they'd rebrand air-conditioning as not bad for the environment, but good for the environment?
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Dro
@drocrypto
AC manufacturers renamed AC to "heat pumps" and added heaters to them for the cold European climates Electric heating would indeed be more efficient than the traditional forms of heating in Europe like gas boilers and fireplaces And they started lobbying governments and municipalities about the environmental benefits of them to fight climate change It worked and now suddenly Europeans are installing AC units en masse, but don't ever call it AC in Europe, that's a bad word: It's a "heat pump"
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