marketing

something interesting about Apple is how they used to sell a FEELING, not just hardware

they understood u gotta romance the future before u can sell it. don't explain the tech, just show what it enables

onchain orgs should learn from this and paint a picture of digital freedom

Been thinking a lot about this. Because we’re in the entertainment space, tech is guilty till proven innocent (without a court date lol). Have been forced to abstract the how (tokens etc) from the what (decentralized ownership). Hoping our approach can be a case study re: top of funnel onchain growth when it’s all said and done