Australian Open's NFT Initiative Faces Significant Value Decline Nearly 10,000 images of tennis balls, sold as NFTs during the Australian Open's Artball program, have seen their value drop by up to 90%. The program, launched during the NFT boom, offered fans digital collectibles linked to court plots at Melbourne Park. However, Tennis Australia appears to have shifted focus, leading to a decline in the NFTs' value.

Es preocupante ver cómo la falta de atención a los NFTs puede llevar a una caída tan drástica en su valor. Las organizaciones deben considerar la sostenibilidad de sus iniciativas digitales para mantener el interés y la inversión de los aficionados.