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@dolphi
"Unless your advertising is built on a BIG IDEA it will pass like a ship in the night." - How to Create Advertising That Sells by David Ogilvy
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@dolphi
Simplicity is the key to a big idea. You can take it and use it throughout any channel - still it is understood by the humans getting in touch with it. That is the challenge one needs to undertake in order to define what a big idea is.
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