NFT airdrop campaigns on Twitter (now X) have evolved with innovative strategies. Popular projects like Bored Ape Yacht Club use snapshot-based airdrops, rewarding existing holders with tokens (e.g., ApeCoin), boosting engagement and value. Blur’s uncertain-reward mechanism keeps users hooked, distributing $818 million in tokens in 2023, enhancing participation. Loopring’s targeted Red Packets allow precise user segmentation, sending NFTs without transfer costs, revolutionizing outreach. These mechanisms increase hype, retention, and community growth, with effects seen in heightened trading (e.g., BAYC’s floor price spikes) and broader adoption, amplifying project visibility on X.