90% of CRYPTO explained:

me: so that’s your product—you create a problem and solve it?

founder: pretty much.

me: but if the problem doesn’t exist, why solve it?

founder: because then people will need the solution.

me: they’re fine without it.

founder: they just don’t know they need it yet.

me: how do you make them want it?

founder: make them feel incomplete without it.

me: but they were fine before.

founder: not after I tell them they aren’t. ads, influencers, social proof—
show them what they’re missing.

me: so your product solves the problem… of not having your product?

founder: exactly.

FOMO sells. people don’t buy products.they buy the feeling of solving a problem.even if that problem didn’t exist before. 

that’s marketing.

it’s about making people feel the problem.