Web3 projects are dying on social media.

>they post, 
>they shill, 
>they drop announcements
>And nobody gives a f*ck.

Because they still market like Web2 brands.

Here’s how to actually win on Web3 social media:

1/ Memes > Marketing
The best Web3 brands don’t feel like corporations. They feel like meme accounts.

2/ People follow people, not logos.
Founders, team members, and community leaders need to be the voice—not some faceless brand account.

3/ Controversy sells.
Playing it safe = getting ignored. Have a take. Say something real.

4/ Narratives over noise.
Airdrops will get you followers. Stories will make them stay.

5/ Build a cult, not just a community.
Inside jokes, rituals, and shared language make people feel like they belong.

Web3 social isn’t corporate comms. It’s culture. Act accordingly.