Here's a thought: Many Web3 founders and marketers don't understand incentives.

Web3 mixes performance-based marketing (i.e. tokenomics) with brand marketing (i.e. mindshare).

It leads to inconsistent results.

Buyers come for the token and leave when the price doesn't live up to their expectations.

That’s COMPLETELY different than coming for the brand.

A performance-based approach doesn't align well with brand marketing.

Tokens are not the value of brands, yet brands are perceived as valued by token prices. Does that help to retain clients/users?

What's your take on this and if you agree, how can it possibly be fixed?