Lots of people want to work within web3.

But most of them overlook one thing:

Becoming familiar with the technology behind a project.

Here’re 10 Qs marketers need to ask:

Web3 Social Media Manager ✨ | Host of Web3 Lounge 🎙️

2/ Which L1 blockchain does it use?

3/ What is the core value proposition to users?

4/ What, if any, UX challenges is the project trying to solve?

5/ How does its technology compare to competitors solving the same problem?

6/ What rewards are built into the technology for incentivizing behavior?

7/ Does it use any kind of L2-scalability solution?

🔹 Polygon
🔹 StarkNet
🔹 Optimism, etc.

8/ How does it address decentralization? 

Is there a decentralization road map?

9/ How does it address scalability? 

What kind of user volume could it accommodate?

10/ How does it address security? 

What are the vulnerabilities? 

Has it been audited?

This cast was inspired by the book Web3 marketing by Amanda Cassatt.

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1/ What type of project is it? 

🔹 NFT

🔹DAO

🔹 DeFi

🔹Protocol

🔹Web3 utility

🔹Infrastructure, etc