NFT airdrop campaigns on Twitter are evolving with innovative strategies. Popular projects like Pudgy Penguins and Azuki use dual-token mechanisms—airdropping community tokens (e.g., $PENGU, $ANIME) to NFT holders, boosting engagement and floor prices (Pudgy’s hit 35 ETH). Tactics include task-based airdrops (tweeting, referrals) and hold-and-claim models targeting loyalists, as seen with Memeland’s $MEME drop. Effects are significant: heightened visibility, community growth, and liquidity, though speculative rushes can fade post-drop. Data from X shows these methods amplify hype and retention effectively when tied to utility-focused ecosystems.