I like to see organizations like Merkle succeed because it pokes holes in the “great teams must be co-located” myth.

Remote is only a constraint if you don’t recognize it as a different discipline that demands different tactics.

And has unique advantages.

Rated 💯 by multiple networks. Fluent in /unglish. Unbothered by /whatday of the week it is.

Allegedly a designer.

That said, co-location is obviously way better understood, and a legit strategy. It just ain't the *only* way to gel and create something world-changing.