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jihad ↑
@jihad
If you were given $100M to create a Super Bowl ad with the sole goal of increasing the amount of users collecting onchain media (Zora DAUs?) by 1000x, what would the ad consist of? Note: you’re optimizing for retention, not a one-time spike.
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depatchedmode
@depatchedmode
1. Get game highlight rights from NFL ($15MM ???) 2. Buy 30 sec QR-code spot that runs at end of each quarter with 3 highlights per team (~$35MM) 3. Embedded wallet w/ passkeys + gas subsidized highlight mint (~$25MM) 5. Artist bounties for all NFT team off-season collectibles (~$25MM) Rough & naive math, for sure.
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depatchedmode
@depatchedmode
Whoops. *NFL team, not NFT team. Haha.
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