Dan Elitzer
@delitzer
We at @nascent are thrilled to announce our investment in @yup alongside our friends at @ideocolabventures.lens & @dwr.eth We share a vision of the exciting and powerful role open social platforms will play in the future of how we connect, create, learn, and earn Thesis and post 👇
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Dan Elitzer
@delitzer
Crypto and web3 are unbundling the web, rebuilding it with open protocols We've seen this in DeFi with open, composable, and resilient financial infrastructure Now, this transformation is happening with social platforms, reshaping how we create, consume, and connect
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Dan Elitzer
@delitzer
Web2 social infrastructure led to $Ts in economic activity Now, it's being rebuilt w protocols like Farcaster, Lens, ENS, XMTP, OpenRank & Zora Open social infrastructure can enable new social experiences, providing users & creators with more choice
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Dan Elitzer
@delitzer
However, today's reality is different Most of the content we follow still lives on platforms like Twitter, Instagram, TikTok, and YouTube Open social protocols haven't reached critical mass, and fragmentation makes it hard for creators to build cohesive identities and audiences
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Dan Elitzer
@delitzer
Enter Yup: the social aggregator Just as 0x & 1inch unified DeFi liquidity, @yup aims to unify social liquidity Creators link their identities and publish across platforms, increasing the availability of quality content and easing experimentation with new networks
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Dan Elitzer
@delitzer
Yup's benefits extend beyond open social platforms, enabling creators to spread their content and reputation across all social media It positions Yup as a true hub for digital identity and content aggregation, helping creators link their identities and build cohesive audiences
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Dan Elitzer
@delitzer
Yup also expands monetization opportunities Beyond ads, open social platforms offer direct revenue options, such as tips via community currencies, referral fees, interactive elements, and content creation rewards Yup will be at the center, aligned with the interests of creators
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Dan Elitzer
@delitzer
We support @nir, Vernon, and the @yup team in building a bridge from siloed content to a vibrant, free-flowing, and adaptable open social web If you're considering joining us, the answer is: YUP!
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