hot take, but we need to recognize that the failures of ethereum's marketing are just as much on the L2s as the L1s—but unfortunately, it's really on the L1 to fix them

when app builders are getting angry at the EF for not marketing apps, it's not entirely on the EF

there was a widespread assumption that L2s would be the place to do this marketing work for apps—and very few have

so app builders go back to the one genuine community they trust, which is ethereum

when app builders hear ethereum say it's only for the 0.01%, and that the EF isn't going to market apps, that sounds a lot like saying there is just nobody in ethereum on the L1 or L2 level who will help with distribution and actually use the apps that are built here.

this is why there's anger. this is why builders are losing hope.

it's not because people don't believe in the EF but because they *do*—because the EF is one of the only institutions that stands for legitimacy.

and to watch it turn its back on the builders here really hurts.