Underrated take: Apple, Google, and Amazon spent years overhyping their voice assistants, so now no one’s blown away by AI features. We all just assumed Siri, Alexa, and Google should’ve been this smart already.

Put simply: the average user knows they have Siri and Google Assistant, and likely (erroneously) assumes they are already powered by some form of AI; but they are unlikely to know what these assistants can and can’t do, so AI announcements come across as product clarifications more than ground breaking features.