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jihad ↑
@jihad
If you were given $100M to create a Super Bowl ad with the sole goal of increasing the amount of users collecting onchain media (Zora DAUs?) by 1000x, what would the ad consist of? Note: you’re optimizing for retention, not a one-time spike.
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Daniel Eckler
@danieleckler
Sign the top 30 NFL players on social to $3M exclusive content deals. Use the remaining $10M for the ad/space.
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Daniel Eckler
@danieleckler
An ad called “Handoff” The 30 players handing off their phone instead of a football. Somehow representing shutting down their existing social, installing Farcaster. Then their last posts on social all simultaneously drop together after the game so people get a reminder to install and follow.
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