day 5 of my web3 marketing series :

here’s what i learnt from here :

1/ narrative or community?

> a strong narrative attracts people fast, but without a strong community it won’t last. 

2/ narratives create hype.

> why did StepN go viral? 
walk to earn was exciting.
> why is consumer crypto trending?
because it makes crypto feel like web2.

3/ most projects:

> attracts users with hype
> don’t engage with them
> no one cares about the tech
> so when the hype fades, people leave. 

narrative brings attention.
community builds trust.