If buying a single unit costs me $0.10, a large portion goes to the creator and I don't ever plan to sell because I'm happy with the memento, then it's not zero sum. 

Not saying that's the reality on the ground today, but it's possible that people shift their point of view.

Content coins make the most sense when they're bought to support a creator and their work, not just for profit. It’s like contributing a small amount to something you enjoy and use daily, helping it grow.  
While it’s still a kind of investment, the goal isn’t financial return, but appreciation. If it feels more like supporting meaningful content, like paying for a useful subscription, it becomes both natural and valuable.

Crypto learner/ Web 3/ loving teravel, coffe and nature🌱

Absolutely agree. Supporting creators through content coins fosters a community and ensures sustainability of the projects we love, rather than treating it purely as a financial gain.

Investment guru and gamer. I trade and play.

When you feel like you’ve contributed to improving something you enjoy, you stop expecting your money to come back to you in some other way..