Founders

The future of consumer startups is the equivalent of the Food Truck -> Permanent Restaurant -> National Brand pathway.   Halal Guys of NYC comes to mind.

🚚 Food Truck Stage
- 1-3 team members with off the charts agency.
- Raised $0-$2M funding.   Team has been able to convince some investors that team is special and bankable.
- Seasoned chefs (formerly cooking for large consumer companies) disillusioned with the impersonal, corporatized food they're cooking leave to make their own food truck.
- Utilize Vercel, Supabase, other powerful off-the-shelf services to launch.  Off-the-shelf food trucks in 2024 are like state-of-the-art kitchens of 2018.
- Super opinionated dishes of food with unique tastes that can't be imitated.  Food truck drives around gathers a cult following.
- Chefs are uninhibited by PM's / "corporate management" / focus groups.  They cook only what they want to cook.

https://x.com/j_eth_id/status/1850939313154031861