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3. Cultural - Much has been said about the EF, Vitalik, the lack of marketing for Ethereum, etc. - but I want to pinpoint the exact issues as I see them.

First, I think Ethereum prioritizes research & development for its own sake too much, rather than as a means for helping users. This means that protocol engineers need to focus their work not just on the latest ZK tooling or gas optimizations, but on tooling that will make the benefits of these available to users *immediately*. It also means communicating these advances in plain language, without jargon, to make both app builders and end users excited about these changes.