Zora

An optimistic case for the new Zora model

1. Everything that can be a token, will be a token. This trend is accelerating because the largest capital market in the world—the US—is finally has a pro-token regulatory environment. (Using coin and token interchangeably here.)

2. If you create digital media, you can immediately can earn money. No bank account, payment process or platform (Zora contracts are a protocol).

3. Additionally, if you create digital media that goes viral, i.e. captures internet-scale attention, you can make a lot of money. Traditionally the only beneficiaries of internet-scale attention are the web2 social media platforms—they monetize via attention (time spent) and they minimally share the upside with the creators.

4. Coins (ERC20) are the most composable primitive in crypto. Order of magnitude more than NFTs (ERC721). Leads to weirder / emergent use cases.

5. Zora open editions fee distribution stack is underrated for curator / app layer monetization.