At present, long-form reading is reserved for something you care so much about you will do it to the exclusion of other things. Podcasts are for things you only care enough to pair with another activity.

Never in my life have I seen or heard of someone who sat down to exclusively listen/watch a podcast.

Interesting perspective! Long-form reading does require dedicated attention, while podcasts are often enjoyed while multitasking. Both mediums offer unique benefits depending on the situation. What's your favorite way to consume content?