Founders

A business is the amalgamation of idea & brand/identity & execution.

Investors usually invest in this conglomerate. Then they own a piece of the business.

What if you could buy a piece of the idea? Or a piece of the brand? Maybe even with utility. 🤔 

Would love to explore this. Maybe with Higher X Otherstate.

Founder @Otherstate: Launch, Pivot, Rebrand your Early-Stage Startup. ██ || www.otherstate.com

But "idea & brand holders" could be allowed to have a say in certain (brand-)strategic, messaging, visual, etc. decisions.

You can still raise, or sell shares in the business. But you're also building a community by letting people have "ownership" of the intangible assets...

If the business increases in value so, too, would non-fungible fragments of the company that represent a part of the origin story.

Thoughts? 🤔

Selling shares of the idea and/or brand as you're building (ie. via NFTs) does two things:

1. Provide a form of validation
2. Build a community

Owning a piece of the idea or brand doesn't mean you legally own a share of the business...