You can lead a horse to water, but if you make him thirsty, he'll lead you. 💦🐴

This is my new mental model for crypto user onboarding. 

Give them a wallet with NFTs/tokens/fun web3 things… 

Then when they are ready and have a reason, teach them about custody/seed phrases/DeFi/etc if they want to learn.

hehe that’s literally my new project 🤗

Newbiewallets.com

But ya, existing social account is def the way imho. Not download a wallet, fiat on-ramp, buy some ETH/Matic, find a token you like from tiktok, buy it on Uni. 😥

But will the horse know what to do with a wallet? lol

I think we need to disguise a wallet in a social account or email. 

What do you think?

web2 companies have the opportunity to be the bridge here — make it easy to create/connect a wallet at Starbucks, Nike, Disney and then drop a bunch of fun Easter eggs in the wallet 🐣 that enables cool stuff