Coop

For anyone building onchain tools to onboard creators - please make it as dead simple as possible for them to use it.

And I'm not talking about you making an onboarding flow easy - I'm talking about literally holding their hand through every step of the way or even doing it for them.

The single biggest reason we're able to get great talent on our label is that it's as easy as sending a song and a cover art. They don't need to know anything about crypto or care.

The art is the output, not the fact that the creator put it onchain.

Show them that there is money to be made from releasing their content onchain and their relationship with the space will immediately change from one of discomfort and fear to one of curiosity and interest