Founders

colors

we started @warpshop with two colors, white & purple. it was an easy choice piggybacking off of the Warpcast app color - purple - that helped us gain recognition quickly. 

understanding that we’ll need to distinguish ourselves from Warpcast,we began exploring other color palettes. 

thought process behind each iteration:

1) we really liked the cream & the dark navy colors, but felt the yellow was a bit too vibrant and out of place

2) the red color felt out of place still. the black was too dark and the cream felt too light. a step away from where we wanted to end up

3) we decided to go with two colors as it made it very recognizable. the colors felt professional, but unique enough to emit the vibe we wanted

Create your storefront in a frame 🛍️ 
warpshop.xyz

love the final choice, very luxury coded.

freelance brand strategist + writer • aiming /higher • paragraph.xyz/@whitney