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christin
@christin
A marketing case study of trying to get Christin to buy something based off her fitness vanity!!! I got into Strava again bc of /receipts (another kind of vanity) and signed up for Strava’s own branded challenges bc why not One of them called The Feed called theirs an ATHLETE SPONSORSHIP 🎣 I was HOOKED… 🧵
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christin
@christin
The water bottle mockup even already had my name printed on it so I can SEE it with my own eyes
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christin
@christin
BUT their plan fell apart and I escaped 🐟💨 Bc turns out you need to buy $65 of stuff AND the “sponsorship” is a lame tiny discount distributed over 3 orders 🙄 Rug pull, I ain’t falling for that
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christin
@christin
What do you think is the marketing lesson here??? I think they got too greedy at the end, they could have had me if they just gave me a dang water bottle
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Chao Lam
@chaolam
Wow, I wonder if you got the bad end of "how greedy can we get" A/B test!
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