Consumer Crypto

It's very simple:

If you ONLY want degens to use your application, scream about how it's built 'onchain'

If you want (literally anyone else) to use your application, lock any blockchain related verbiage in a box and throw away the key

I kind of disagree. Early traction is going to come from "Degen" or folks with wallets.

Once the app has achieved early traction, then change the messaging to target the masses.

Going after masses before targeting existing audiences is like going to Mars before the moon. It's hard and unnecessary.

Building and publishing Farcaster growth playbooks. Chief builder @percs --> link.percs.app/chinmay.eth

1. If "ownership of x" is the reason to build the app, the crypto folks has to be your early adopter.

and if it's not the reason to build the app, why are you even thinking about onchain

2. Embedded wallets and smart wallets are awesome, but if the wallet is the key differentiator for your app, just target crypto folks in this market. If they don't want your app, most folks don't want your app. 

In 6 months this thesis will change, but this is the way for now.

If you are building a pure crypto app, then sure

But if you're building a consumer application (photos onchain, ticketing, art, social) and a user doesn't need to know about crypto/blockchain, then I see zero reason as to why it's beneficial to share the infra it's built on

Also - we have embedded/smart wallets for the exact purpose of not having to educate consumers...