90% Indians remain at risk of heat waves.

A great way to get to know India, is to get to know India through the lens of individual markets. Durables, smartphones, short-form video, education, sanitation, health, aerospace, crypto, and ...what not.

To understand India, today I am picking the Air-conditioners market. And to understand Air Conditioner market - let me begin by getting you to 'feel the heat'. 

Temperatures in India are no joke. The country has been experiencing unprecedented heatwaves, February 2023 recorded as the hottest since 1901. Northern and western India are reeling under temperatures exceeding 40 degrees Celsius, transforming “March into the new May” as per Hindustan Times. Delhi which is the capital city of India saw temperature peak to 109F in 2023. This climatic challenge underscores the critical need for cooling solutions.

https://warpcast.com/chhotapreneur/0x2ed40d8f