https://www.coindesk.com/news-analysis/2024/12/06/did-hawk-tuah-crypto-debacle-eclipse-bitcoins-100-k-moment
"Hawk Tuah" coin. Yep, in a very unscientific sample size of the seven friends who texted me — unsolicited — about crypto this week, six essentially asked: "What's the deal with Hawk Tuah coin?" (The seventh asked about litecoin).

That a low-level celebrity's dalliance with memecoins would dominate the groupchat's mindshare at the same time the original cryptocurrency smashed through a historic level points to a chasm between the crypto industry's perception of itself and the general public's — or at least my friends' — perception.