community

A few weeks ago, I got invited me to give a presentation on Web3 community building.

I summarized my learnings from the past two years researching how to build engaged communities leveraging Web3 tools, & outlined the 5 essential pillars for success:

Pillar 1: Find Your Why

Most community builders market backward, starting by explaining “What” they’re doing and moving on to "how," rarely explaining the true reason “Why” they are doing what they’re doing in their messaging.

Pillar 2: Nail Your Branding

The best way to rally early members is to start by sharing your personal story, and create a core narrative members can relate to.

Pillar 3: Get Discovered

The best way to attract your 20+ first members is to create content that resonate with readers so much they want to learn more about what you're doing.

Pillar 4: Organize Your Community Spaces

Try to design a space where ideas can flourish easily, and create synch & asynch communication channels.

Pillar 5: Facilitate Your Members’ First Contribution

Slowly decentralize the power and let engaged members run their own sub-communities and initiatives.