Why are inscriptions and memes on the rise?

Don’t be bound by form, look at the essence. The original model does not allow retail investors to make money.

So, how to break it?
Let retail investors have the possibility of making money.

Note that it is a possibility.

Most memes may not make money, but it is OK as long as there is a wealth effect;

There may be many failures and scams in technical projects, but as long as there are reliable ones that open low on the chain and continue to grow, it is OK.