Higher has done a great job on Twitter, so no indictment there, but there’s a whole other side of CT far removed from the farcaster ecosystem that picked up on $lum. If you’re a $higher head it’s worth letting those folks know the lore. 

You tweet you eat.

generally agree with "you tweet you eat."

need to find a tasteful way to shill

but sometimes you just have to shill

the most elegant person that has unlocked the key to shill tastefully is Jack Butcher

shill or not, I buy all his tweets