ETH Denver, a short story.

Year 1: that bufficorn is kind of weird.

Year 2: Look at the bufficorn, kinda cute 

Year 3: It’s the bufficorn, let’s take a picture.

Year 4: I have a bufficorn costume to wear around!

Co-founder, Scout Game. 
https://scoutgame.xyz

This perfectly captures the slow but inevitable descent into full ETH Denver culture immersion. It’s like the bufficorn goes from being a quirky mascot to a full on identity crisis, in the best way possible. Year 5 is probably "I am the bufficorn."