Why bust your ass to make interesting NFTs if the market's not gonna be able to tell anyway?

Do you mean the technical or the visual part of the NFTs? The protocols are great and make incredible things possible. Unfortunately, these are hardly noticed. It is reduced to the visual. very sad.

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for me the only side of the 2x2 that matters is the tech side

the visual layer might be relevant to whether it's interesting as art but not relevant to whether it's interesting as an NFT

the tech layer is relevant to whether it's an interesting NFT but marketplaces ~entirely obfuscate this bit

Good observation. I see it the same way. The best thing about it is the open standards, which at least theoretically enable interoperability. External marketplaces reduce everything to the visual and the price offers / floor prices, etc. ..