Carlos Arthur pfp
Carlos Arthur
@carlosarthur
Who / what do you trust? Let’s explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur pfp
Carlos Arthur
@carlosarthur
🗣️ The father of PR: Edward Bernays, a nephew of Sigmund Freud, is considered the father of public relations. He applied Freud's insights on human psychology to develop persuasive communication techniques.
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