Carlos Arthur
@carlosarthur
Who / what do you trust? Let’s explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur
@carlosarthur
Here are some of Bernays campaign’s 🚬 Torches of Freedom: Bernays famously rebranded cigarettes as "Torches of Freedom" for women during the 1929 Easter Parade in New York. By associating smoking with women's rights, he successfully increased the social acceptance of female smoking.
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