Carlos Arthur
@carlosarthur
Who / what do you trust? Let’s explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur
@carlosarthur
🥞 Pancake Breakfast: Bernays helped promote a pancake breakfast for a hotel chain by encouraging chefs to create "Golden Pancakes" using the hotel's signature pancake mix. He linked the idea of pancakes with luxury and indulgence, boosting sales and popularity.
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