Carlos Arthur
@carlosarthur
Who / what do you trust? Let’s explore the origins of public relations and the power of persuasion in shaping public opinion. I read this book recently and it shaped the way i look at information and data. Propaganda Edward Bernays
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Carlos Arthur
@carlosarthur
Although written in 1928, Bernays' "Propaganda" remains relevant today. The principles he outlined continue to influence modern PR, advertising, and political communication and books like influence by Robert Cialdini. Who/what do you trust?
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